Detail Project

Cleaning Service Website Marketing

We are a leading commercial cleaning services company with many years of experience in meeting the janitorial, cleaning and maintenance needs of top commercial and industrial establishments.

Backed by a highly trained and disciplined staff and the latest cleaning equipment, we are committed to provide quality cleaning services that encompass a wide range of operations. Our customers are our top priority and we go great lengths to ensure that you get more than your expectations, during every single cleaning operation that we undertake.

Unlike the past years, this time cleaning service service promo want to ?go digital? to reach more visitors. By our experience, they decided to choose Turus as a part of their event promotion team within digital.

Summary

With any small budget, a major part of success is stretching every dollar. When it comes to digital marketing, you can get the maximum marketing ROI by segmenting your audience. Breaking up your audience into segments can help you market more effectively to everyone you reach. The segment categories will depend almost entirely on what type of business you run, but common ways to segment your audience include by demographics, lifestyle, and behavior.

If you’re struggling with a smaller marketing budget, you might need to pick your battles. Depending on the budget differential between your business and that of your competitor, you might not be able to compete on all social media channels. This isn’t a cause for consternation. Pick your best-performing channels and dominating them is an excellent way avoid the stress of managing and half a dozen or more social media profiles all at once.

Challenges

Everyone has the same 24 hours in a day, but some days feel like they’re made of mere minutes, not hours. You might start a day with five things on your list and end it with ten. And let me tell you from experience, that’s no way to live!

A pain that we are all familiar with is that when budgets need to be cut, marketing is often the first to go. Despite its effectiveness, marketing is still seen as a cost center, not a means of profit for an organization. But don’t fret, lack of (or reduced) budget does not determine the success of your marketing program.

Strategy

All you need to hear is the word “Geico" to remember you can save 15% or more on your car insurance. But even a company with such a memorable tagline can risk annoying its buyers if its marketing campaign is too longwinded.

That's why Geico launched a series of preroll ads on YouTube that admit to the ad's brevity in the videos themselves.

Preroll ads are a form of paid content on YouTube wherein you pay YouTube to roll 15- to 20-second ads ahead of videos that have the same audience as the advertiser. While some companies try to squeeze as much messaging as they can into that short slot, Geico has taken the opportunity to make fun of itself for taking up your time in the first place. In this way, its YouTube preroll commercials are actually entertaining. Check out one of them below.

   Fully booked for exhibitors booth long before the event was held

   Get a real big hype during the event, more visitors and more crowded than the last year

   GDN effectiveness of three-period campaign (April ? July) > 8.000.000 impressions & 11.459 clicks

   Increasing 700 organic followers on social media Instagram < 3 days

   SEM effectiveness 32 % < 5 month

   Facebook engagement 385 < 5 month

0.01

CTR

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45

Less CPA

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329

Page View

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595

ROI

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