Rico Nievezz Posts

Author: Rico Nievezz

Industrial Email Marketing for Technical Professionals

Are we human because of unique traits and attributes not shared with either animal or machine? The definition of “human” is circular: we are human by virtue of the properties that make us human (i.e., distinct from animal and machine). It is a definition by negation: that which separates us from animal and machine is […]

Industrial Content Marketing that Engages Engineers

Many people has the notion that enlightenment is one state. Many also believe that when it is attained, a person is forever in that state. The following is not a definitive article on this subject. It is just an expression of my own thoughts. My opinion is that enlightenment is not just one state but […]

Industrial Content Marketing for Engineers to Make a Buy Decision

The following article covers a topic that has recently moved to center stage–at least it seems that way. If you’ve been thinking you need to know more about unconditional love, here’s your opportunity. When darkness turns to day, the sun moves over the horizon and touches everything in sight. This movement across the landscape brightens […]

Use industrial content marketing to enable sales

Are we human because of unique traits and attributes not shared with either animal or machine? The definition of “human” is circular: we are human by virtue of the properties that make us human (i.e., distinct from animal and machine). It is a definition by negation: that which separates us from animal and machine is […]

Why Industrial Content Must Be More Customer-Centric?

There are many kinds of narratives and organizing principles. Science is driven by evidence gathered in experiments, and by the falsification of extant theories and their replacement with newer, asymptotically truer, ones. Other systems – religion, nationalism, paranoid ideation, or art – are based on personal experiences (faith, inspiration, paranoia, etc.). Experiential narratives can and […]

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Hi omnes lingua, institutis, legibus inter se differunt unam incolunt Belgae, aliam Aquitani, tertiam nec dubitamus multa iter quae et nos invenerat. Excepteur sint obcaecat cupiditat non proident culpa. Non equidem invideo, miror magis posuere velit aliquet. Quisque placerat facilisis egestas cillum dolore. Integer legentibus erat a ante historiarum dapibus. Cras mattis iudicium purus sit amet fermentum.

How do Engineers Use Content in Their Buying Decision?

Me non paenitet nullum festiviorem excogitasse ad hoc. Petierunt uti sibi concilium totius Galliae in diem certam indicere. Quisque placerat facilisis egestas cillum dolore. Quo usque tandem abutere, Catilina, patientia nostra? Inmensae subtilitatis, obscuris et malesuada fames. Qui ipsorum lingua Celtae, nostra Galli appellantur. Cras mattis iudicium purus sit amet fermentum. Paullum deliquit, ponderibus modulisque […]

Stop Your Industrial Website Redesign from Derailment

Nihil hic munitissimus habendi senatus locus, nihil horum? Ambitioni dedisse scripsisse iudicaretur. Tu quoque, Brute, fili mi, nihil timor populi, nihil! Pellentesque habitant morbi tristique senectus et netus. Ab illo tempore, ab est sed immemorabili. Plura mihi bona sunt, inclinet, amari petere vellent. Non equidem invideo, miror magis posuere velit aliquet. Praeterea iter est quasdam […]

Product Centric vs. Customer Centric Content

Morbi odio eros, volutpat ut pharetra vitae, lobortis sed nibh ullamco laboris nisi ut aliquid ex ea commodi. Consequat ab illo tempore, ab est sed immemorabili. Ut enim ad minim veniam, quis nostrud exercitation. Inmensae subtilitatis malesuada fames. Salutantibus vitae elit libero, a pharetra augue. Integer legentibus erat a ante historiarum dapibus. Pellentesque habitant morbi […]